How We Collect and Use Personal Information
1. Personal Information Collected. During your access or use of the Website, you may be asked to voluntarily provide certain personal information, such as your name, email address, postal address, credit card number, telephone number, gender, etc. You also may be asked to provide certain personal information about your friend(s) in connection with a "friend" referral program that we may run from time to time. It is always your choice whether to provide this personal information; however, without providing some of the requested information, certain features will not be accessible, and you will not be able to conduct transactions through the Website. For example, providing an email address is a prerequisite to joining our customer rewards program. Although we try to prevent it, we also may unintentionally collect or receive personal information when mixed in with non-personal information.
2. How We Use Personal Information. We may use your personal information to contact and correspond with you, to respond to your inquiries, to process transactions and payments, to facilitate and enhance your use of the Website, to alert you to our services and those of our affiliates and partners, and for other purposes. For example, if you make a purchase through the Website, we may use your personal information collected during that transaction to market products and services to you that we think may interest you. If you participate in our referral program, we may email the friend you referred inviting him or her to visit our Website, and may store the email address for the purpose of sending such email(s) and to track the success of that program. Your friend may contact us at firstname.lastname@example.org to request that we remove this information from our database. Additionally, we may ask you to indicate favorite teams and players, and to provide information about your friends and family members who are sports fans, including their favorite teams and players, their birthdays and other similar information. We will treat such information as personal information when it is associated with other personal information provided by you. When such information is not associated with other personal information provided by you, this information will be treated as non-personally identifiable information.
How We Collect and Use Non-Personally Identifiable and Aggregated Information
3. Non-Personally Identifiable Information Collected. Like many other websites and applications, we may automatically collect certain non-personally identifiable information regarding our Website's users. Such information may include, without limitation, the Internet Protocol ("IP") address of your computer, your device ID, the IP address of your Internet service provider, your zip code, the date and time you access the Website, the Internet address of a referring website, the operating system you are using, the sections or pages of the Website that you visit, and the images and content viewed. Some of the ways in which we may collect and use non-personally identifiable and aggregated information are further described below.
Clickstream Data. As you use the Internet, a trail of electronic information is left at each website you visit. This information, sometimes referred to as "clickstream data," can be collected and stored by a website's server. For example, clickstream data can tell us the type of computer and browsing software you use and the address of the website from which you linked to the Website. We may collect and use clickstream data as a form of aggregate information to anonymously determine how much time visitors spend on each page of our Website, how visitors navigate throughout the Website and how we may tailor our Website to better meet the needs of visitors. This information often will be used to improve our Website and our services. Any collection or use of clickstream data will be anonymous and aggregated, and will not intentionally contain any personal information.
Interest-Based Advertising. We may engage third party vendors to use non-personally identifiable information in connection with their own information to deliver targeted advertising to you when you visit other websites. Cookies, described above, may be used in this process. For example, if you are searching for information on a particular product, our vendor may cause an advertisement to appear on other websites you view with information on that product. This form of advertising, sometimes called "behavioral advertising," is based on anonymous information and not on any personal information. As a result, we and our vendor know your interests, but do not know who you are in connection with the delivery of that specific ad. We believe that such advertising is helpful because you will see advertisements that are relevant to your interests. However, if you would like to opt-out of these interest-based advertisements, please see the Opt-Out Process/Options and Additional Terms section below.
4. How We Use Non-Personally Identifiable Information. Your non-personally identifiable information can be used by us for any lawful purpose and may be shared with any number of third parties, provided that such information does not specifically identify you. Such information may be permanently archived for future use. Some examples of how we may use non-personal information are for system administration purposes, analytics and to improve the Website. Other examples of how we may use such information are provided above, such as "Interest-Based Advertising." We also may use location data, preferences, or other information received from the Website, including through your mobile device, to send you tailored marketing messages. Additionally, we may use non-personally identifiable information to engage in interactive, real-time discussions with users, which we or the users may initiate.
Opt-Out Process/Options and Additional Terms
5. Opt-Out Process/Options. If you receive an email from us, you may unsubscribe from future unsolicited emails through a link, typically at the bottom of the e-mail. If you have an account with us, you may opt-out of unsolicited communications by updating your account's personal information settings. If you participate in our referral program, the friend you referred may contact us at email@example.com to opt out of future communications. In addition, you may request that we delete your personal information by emailing your request to firstname.lastname@example.org and we will process your request within a reasonable time after receipt. If you do not want to receive targeted advertisements, then you can opt-out of being tracked by our vendors. For more information about how to opt-out of such tracking, please visit http://www.networkadvertising.org/choices and http://www.aboutads.info/choices/ or similar sites. Opting out of interest-based advertising does not mean that you no longer will see any advertisements; rather, you will still see advertisements that are general and not tailored to your specific interests and activities.
6. Accessing Your Personal Information. You may request access to your personal information and information about our collection, use and disclosure of that information by contacting email@example.com. Subject to certain exceptions prescribed by law, you will be given reasonable access to your personal information, entitlement to challenge the accuracy and completeness of the information and the ability to have it amended as is appropriate. You can help us maintain the accuracy of your information by notifying us of any changes to your personal information.
7. Security. When you enter sensitive information, such as a credit card number on our order forms, we encrypt the transmission of that information using secure socket layer ("SSL") technology. We use reasonable security measures to protect the confidentiality of the personal information submitted to us both during transmission and after we receive it. However, we cannot ensure or warrant the security of any information you transmit to us and you do so at your own risk.
11. Data Retention. We will retain your personal information for as long as your account is active (as determined by us) and for a reasonable time thereafter. You may request that we deactivate your account at any time by contacting us at firstname.lastname@example.org. We also may retain your personal information for a longer period of time as needed to provide you services or as necessary to comply with our legal obligations, to resolve disputes, and to enforce our agreements. Even if we delete some or all of your personal information, we may continue to retain and use aggregate, anonymous data previously collected and/or anonymize and aggregate your personal information.
12. Protection for Children. We are committed to the preservation of online privacy for all of our visitors, including children. We sell products intended for purchase by adults (i.e., those age 18 or older). If you make a purchase on our Website, you are representing that you are an adult. Consistent with the Children's Online Privacy Protection Act, we will not knowingly collect any personal information from children under the age of 13. If you are a child under the age of 13, you are not authorized to use the Website without consent from your parent or legal guardian. If we become aware that personal information from a child under 13 has been collected without such child's parent or guardian's consent, we will use all reasonable efforts to delete such information from our database. If any parent, guardian or other responsible adult becomes aware that we have collected personal information from a child under the age of 13, please contact us at email@example.com.
c/o Fanatics, Inc.
5245 Commonwealth Avenue
Jacksonville, FL 32254
Last Updated January 27, 2014
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